Director - Communications, P.R. & Media Update - Sep '24

Melinda Brown

Director - Skål International Australia

Melinda Brown

Communications, P.R. & Media

Dear Skålleagues,

What a fabulous weekend we had at the 110th Skål International Australia National Assembly, superbly co-hosted by Skål International Cairns!

From a range of informative and interactive sessions, to the fantastic array of networking and social activities, the feedback so far is that it was the best National Assembly yet.

One of the Saturday afternoon workshops centred on the Skål International Press Kit and branding for Skål communications. All members would have received emails in the last month or so with the Skål International Press Kit and the Skål International Brand Guidelines.

These documents provide excellent resources to assist both Skål Clubs, and individual  Skål members in presenting a professional Skål identity. They provide information, such as Skål organisational profiles, which can be used to present Skål in your communications, as well as branding guidelines including logos, fonts and social media hashtags to assist. There are links to download materials and templates for things like your personal Skål email signature or Skål business card, as well as presentation templates, a guide on using Canva to enhance your presentations and more.

I encourage you all to download (via the links above) and read these documents, as they not only contribute to a more consistent Skål presence and profile, but they will make it much easier for you to use your Skål membership to enhance your own professional profile in the tourism industry.

Yours in Skål,

Melinda Brown
Director - Communications, P.R. & Media
Skål International Australia