Director - Communications, P.R. & Media Update - July '24
Melinda Brown
Director - Skål International Australia
Melinda Brown
Communications, P.R. & Media
Dear Skålleagues,
There are a number of Skål hashtags that are commonly used on social media posts across the various platforms, including:
#skalinternational
#skalaustralia
#connectingtourismglobally
#doingbusinessamongstfriends
Using these hashtags helps to create a sense of community and makes it easy for members to find and share related content. This in turn will help increase the visibility of your posts to the right audience.
Mix Popular and Skål-specific Hashtags
Using a mix of popular and Skål-specific hashtags can broaden your reach while targeting specific audiences. Popular hashtags like #Travel, #Tourism, and #Networking can attract a broader audience, while the Skål-specific ones connect you with people interested in Skål in particular.
Limit the Number of Hashtags
While it might be tempting to use as many hashtags as possible, it’s often more effective to use a limited number. For platforms like Instagram, using 5-10 relevant hashtags can be ideal, while on LinkedIn and Facebook, 2-4 hashtags are usually sufficient. Overloading your post with hashtags can make it look spammy and reduce engagement. It also confuses the algorithm and your post will be less likely to feature in search results.
Keep it Current
Yours in Skål,
Melinda Brown
Director - Skål International Australia
Communications, P.R. & Media